Blogging was supposed to be a waste of time. Out of work and with no roof over her head to call her own, Necole “Bitchie” Kane—whose parents and grandmother had passed—called her aunt’s couch home and fiddled around on the Internet as a way to keep sane. Figuring her niece was just “playing around on the computer” instead of looking for a job, auntie kicked her out of her Maryland house, and Necole Bitchie, Kane’s online persona, began to blossom.
With only $500 to her name, the enterprising go-getter made the move to Atlanta to network and wound up becoming the face and voice of NecoleBitchie.com, a popular gossip/entertainment blog that rivals many mainstream brands in terms of influence in the online space. Since launching in 2007, the site now draws upwards of 1.2 million unique visitors per month and stands as the hub of the Necole Bitchie brand, which has grown to include a web channel (Bitchie TV), lifestyle site (Bitchie Life), T-shirt line (Born Bitchie) and another online property on the horizon (IAmNecole.com). For her mastery of the digital space and branding power, Necole Bitchie joins BlackEnterprise.com’s esteemed list of online thought leaders as part of our first annual Black Blogger Month.
Congrats & Kudos to Necole Bitchie
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Loves it!
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